Engineering the future of human experience

Technology should be felt, not seen.

We design complete product experiences for the companies that build them. We bring acoustics, electronics, digital signal processing, software and on-device AI, and where the technology does not exist yet, we invent it.

We start with the person, then choose the technology

A product is more than the sum of its components. We take responsibility for how the finished product feels to the person using it.

  • The experience comes first

    We begin with what your customer should hear, feel and do. The specification follows from that.

  • Every tool, no favourites

    Acoustics, electronics, digital signal processing, software and on-device AI. We use what the experience needs and leave out what it does not. When the right tool does not exist, we build it.

  • One team to production

    The same engineers carry your product from first sketch through certification to the factory line, so nothing is lost in a handover.

Engage us for a complete product, a joint development, or an SXFI® licence.

Solutions / FurnitureWith a global furniture maker

The sofa is the sound system

No cables. No speakers. No setup. SXFI® spatial audio, which makes ordinary speakers sound like the real space around you, is built into the frame and tuned to the way people actually sit. Every seat is the best seat, with bass you can feel.

SXFI is built on AI analysis of over 100,000 ears. And it is still the sofa your customers chose: comfort, materials and design are untouched. We engineered the acoustics, electronics, firmware and companion app, and the path to production.

Discuss a furniture project
Two people relaxing with their eyes closed on a reclining sofa in a bare concrete room, with no speakers or cables in sight
Concept visual

Personal: one bubble of sound over everyone on the sofa.

Solutions / HospitalityWith a luxury hotel in Singapore

A personal sound bubble for every guest

SXFI® spatial audio from speakers hidden in the headboard surrounds the guest and leaves the rest of the room quiet. Voice control runs inside the room, so nothing a guest says ever leaves it. In the ballroom, ceiling speakers give every table its own zone of clear sound.

Discuss a hospitality project
Hotel bedroom with speakers in the headboard and a dome of sound over the bed Hotel ballroom in Singapore set for a gala dinner, round tables of guests beneath ceiling speakers
Guest suite, concept visual

Guest suite: sound surrounds the bed and the rest of the room stays quiet.

Solutions / AutomotiveReady to develop with partners

Every seat gets its own sound

SXFI® spatial audio in each headrest gives the driver and every passenger their own audio, without headphones. Navigation and calls stay with the driver while everyone else keeps their own music. Each seat adjusts itself to the road noise around it.

Discuss an automotive project
Car cabin at night seen from the dashboard, four seats with perforated speaker panels in each headrest
Cabin, concept visual

Decades of firsts, now working on your product

  • Team

    The engineers who pioneered whole product categories, from 3D graphics cards for PCs to the MP3 player to spatial audio. That instinct for what comes next now goes into your product.

  • Patents

    99 patents protect SXFI® spatial audio. Your product is built on protected ground, and that protection carries into your market.

  • Trademarks

    SXFI® and 声晰飞 carry 23 CES awards, won across three consecutive years. Put them on your product and it carries that reputation from launch day.

  • On-device AI

    A library of ready-to-deploy on-device models. Your product gets smarter while your customers' data stays with them.

What reviewers said about SXFI
The Holy Grail of audio.
AVS Forum, the world's largest audio-video enthusiast site

Tell us where it gets hard

Product makers, brands and hoteliers: bring us the product you are building. We start from the person who will use it.

Working in another industry? The approach is the same.

hello@zeicalabs.com

© 2026 Zeica Labs Pte. Ltd., Singapore. SXFI is a registered trademark of Zeica Labs Pte. Ltd. in Singapore and other countries.